Bojian (automotive parts)
Brand co-creationAutomotive parts
STARSYNK Brand co-creation
Business context
Overseas buyers need to understand the company’s product capabilities and value as a business partner. This engagement places brand building within that business context.
Approach and actual work
The engagement uses a brand co-creation model, working together around brand direction and business needs to connect business experience with brand expression.
Delivery and business change
- Collaboration through brand co-creation
- Joint work on brand expression and overseas business practice
Brand building is connected to the actual automotive parts export business, with collaboration around brand direction and business needs.