Business context
Tangbo's relevant business is an independent jewelry storefront focused on holiday gifts. Product selection previously relied mainly on manual judgment.
Approach and actual work
Big data analysis and AI were applied to product selection, supporting holiday-gift decisions and a shift from traditional manual selection to intelligently assisted decisions.
Previous approach
Selection based mainly on manual judgment
Updated approach
Data- and AI-driven assisted decisions
Delivery and business change
- Intelligent selection support for holiday gifts
- A shift from manual judgment to data- and AI-assisted decisions
Product selection moved from manual selection to data- and AI-driven intelligent selection, supporting the storefront’s operations.
Business outcome
Client feedback: revenue doubled in the relevant independent jewelry storefront business.
Intelligent selection is one supporting capability. Business performance is also influenced by products, marketing and operations.